Curio – A Collection by Hilton was founded in 2014 and is the latest expansion of the Hilton Portfolio, which is set apart by the historical and architectural peculiarities of its member hotels. Curio Hotels reflect the character of their cities and have one thing in common: each of them is unique and individual – each Hotel of the Curio Collection has its own identity based on its history and location. A further common element is their high standard, which Hilton Worldwide’s guests can also rely on with the Hotels of the Curio Collection. The award-winning customer loyalty programme Hilton HHonors with about 40 million members also applies to the Hotels of the Curio Collection. The Hotels of the Curio Brand – A Collection by Hilton appeal to passionate travellers, which are looking for a bit of local character and authentic experiences. A handful of protected heritage buildings in the USA – in California and Florida are among this collection of unique hotels. The Reichshof Hotel Hamburg is the first of these Hotels in Europe.