The leading
white label
hotel operator in Europe
The world of hospitality is always evolving – only those who meet changes with enthusiasm and creativity will successfully shape the future.
In this spirit Event Hotels started its business 30 years ago and that attitude is even more valid and important nowadays. Hospitality at heart is our promise to everyone who embarks our journey. With this attitude we meet tomorrow’s challenges and continue our persistent growth.
Today Event Hotels is THE leading pan-European white-label hotel operator with its current portfolio spreading over 50 European markets and past and present operational experience covering 100 European destinations.
We know, size is not everything, so we offer you a holistic partnership:
- Powerful central organization
- Long-standing business relationships
- Integrative investment strategy
- Family owned business
Over the past decade, we have built up a powerful central organization to support our hotels and partners. Around 200 professionals in 6 offices throughout Europe ensure consistent and professional support and services.
We foster long-standing business relationships with our partners which are diversified and include private equity, institutional investors, funds and family offices.
We put our money where our mouth is: Event Hotels co-invests in all assets and operations of its portfolio. This supports the alignment of interests between owner and operator and ensures that all decisions are taken with a view to maximize the asset value.
Event Hotels is family-owned and our founder and owner Anders Braks oversees the whole business. This gives our partners the advantage of easy accessibility and quick – yet carefully considered and profound – decision-making.
Always close to you
From London to Florence, from Bucharest to Barcelona –
Event Hotels has ownership, operating and hotel management expertise in
50 European markets out of
6 Offices
Our win-win-win set-up
It takes three
Our investment strategy is based on trustful and involving partnerships. We firmly believe that in order to fully unlock the potential of hospitality for the shareholders, the interests of the three major stakeholders involved in such business – the owner of the asset (PropCo), the entity ensuring the day-to-day operational workflows and holding licenses, employees and contracts (OpCo) and the management entity providing the strategic guidelines based on its know-how and expertise (Manager) – must be fully aligned. Thus a 360° business plan will cover all aspects and options to maximize the asset value for the shareholders.
In such a scenario, Event Hotels not only brings its skillset, expertise and dedicated organization to the table, but also participates as minority investor with a sizeable equity stake in the ownership and operation of the respective asset in order to demonstrate its firm commitment with the jointly agreed business plan.
We bring it all together so that successful hospitality can be brought to life – a true win-win-win situation.
Centralised service organization
All under one roof
Our central organization which replicates all backoffice areas within the hospitality sector is our agile backbone. Around 200 professionals are providing Event Hotels’ portfolio with a multitude of services, reducing the required structures on-site. Such services are charged to the participating hotels on an “at-cost” basis.
The advantages of such central support are obvious:
- Economies of scale by providing similar services on a central level to a large number of hotels
- Ability to deploy staff with a better know-ledge base, offering them an interesting and demanding working environment
- No disruption of business processes by vacation, sick-leave or staff-changes – the centralised service concept allows a very lean staff structure in the individual hotels
- Centralised services allow hotels to focus on their operational needs
- Hotels are always provided with meaningful, precise data and professional support in order to successfully operate the day-to-day business
Our Beliefs
Quality
We do the right things and we do things right
Passion
We take pride in our work and we celebrate success
Progress
We question the status quo to imagine new possibilities
Trust
We can be trusted and we trust each other possibilities
Diversity
We embrace diversity as a root of our success
Shaping the future of hospitality to us means as well that we are always ready for new adventures – and new partnerships.
Anders Braks
© Crispin-Iven Mokry, 2024
„
With the help of new concepts the hotel industry will continue to succeed and strive.
„
Anders Braks
Founder & CEO of Event Hotels
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